| Vevo | |
|---|---|
Vevo Logo | |
| Founded | December 8, 2009 |
| Founders | Universal Music Group and Sony Music Entertainment |
| Owner | Universal Music Group and Sony Music Entertainment |
| Type | Music video hosting service |
| Website | vevo.com |
Vevo is a music video hosting service founded as a joint venture by Universal Music Group and Sony Music Entertainment. It was launched on December 8, 2009 and syndicates music videos on YouTube.
Vevo Certified
| Vevo Certified | |
|---|---|
| Type | Award program |
| Launched | June 2012 |
| Owner | Vevo |
| Criteria | 100 million views |
| Purpose | Recognize popular videos |
Vevo Certified is an award program launched in June 2012 to honor artists whose music videos reach 100 million views on Vevo and its partners including YouTube.
Vevo Originals
| Vevo Originals | |
|---|---|
| Type | Original content |
| Launched | 2015 |
| Owner | Vevo |
| Focus | Live performances and interviews |
| Platform | YouTube and Vevo network |
Vevo Originals is original content produced by Vevo featuring live performances, interviews and behind the scenes with major artists.
Vevo App and Platforms
| Vevo App and Platforms | |
|---|---|
| Type | Application and distribution |
| Launched | 2010 |
| Platform | Smart TVs and streaming devices |
| Former platform | Website and mobile apps phased out in 2018 |
| Current focus | YouTube syndication |
Vevo App and Platforms refers to the distribution of Vevo content. Vevo originally operated its own website and mobile apps but phased them out in 2018 to focus on YouTube and smart TV platforms.
Vevo Distribution
| Vevo Distribution | |
|---|---|
| Type | Syndication network |
| Launched | 2009 |
| Partners | YouTube and Google |
| Revenue | Advertising revenue share |
| Library | 200,000 plus music videos |
Vevo Distribution is the syndication system that shares advertising revenue with Google and YouTube while delivering premium music videos from Universal Music Group and Sony Music Entertainment.
Ownership
Vevo was created by Universal Music Group and Sony Music Entertainment with investment from Abu Dhabi Media Company. It later partnered with Warner Music Group for premium videos. Vevo works closely with YouTube and Google.